RadioMilwaukee’s Diggin’ with the Architect


Just digging around on the internet

Who would you vote for president: A Mac? or A PC?


This question was asked by an article in New York Times if the Mac was Obama and the PC was Clinton. The article was actually comparing the two candidates’ websites and whether it fit the cool design of Mac or the cold design of the PC (obviously I am a MAC fan).

This is especially true for the two remaining Democrats, Hillary Clinton and Barack Obama. Reporters covering the candidates have already resorted to traditional analysis of style — fashion choices, manner of speaking, even the way they laugh. Yet, according to design experts, the candidates have left a clear blueprint of their personal style — perhaps even a window into their souls — through the Web sites they have created to raise money, recruit volunteers and generally meet-and-greet online.

So they asked design experts and they basically said that Obama was a Mac and Hilary was PC.

That is, Mr. Obama’s site is more harmonious, with plenty of white space and a soft blue palette. Its task bar is reminiscent of the one used at Apple’s iTunes site. It signals in myriad ways that it was designed with a younger, more tech-savvy audience in mind — using branding techniques similar to the ones that have made the iPod so popular….

In contrast to, Mrs. Clinton’s site uses a more traditional color scheme of dark blue, has sharper lines dividing content and employs cookie-cutter icons next to its buttons for volunteering, and the like.

“Hillary’s is way more hectic, it’s got all these, what look like parody ads,” said Ms. Twemlow, who is not a citizen and cannot vote in the election.

Being a designer, I can really appreciate this article and this analysis, but it will not determine how I vote. What do you think? Who is a Mac? Who is a PC? Is McCain a PC? Is Romney a Mac?


Filed under: apple, design, politics, , , , , , ,

One Response

  1. Ed says:

    Explain to me how Macs are examples of “cool design”? From my perspective they are just as boring as PCs. Very cold and antiseptic.

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